Does Your Association Need a Brand Refresh?

An article in the September 2011 ASAE Marketing Insights asked the question, "Does Your Association Need a Brand Refresh?" This got me thinking about our association clients and how often they have had a "brand refresh." Often enough associations don't take this consideration into their Strategic Plan. How often have you looked at an association logo or tagline and thought, "how 1970's?" If you association hasn't looked at a brand refresh in the last 20 plus years, it's probably time that you do.

If you are looking at this "brand refresh" check out the ASAE article for a great guide to get started on your next refresh.

ASAE Marketing Insight Article: Does Your Association Need a Brand Refresh?

Engagement at all Levels of Experience is Crucial to a Healthy Organization

A recent article I read talked about the differences in association membership demographics and how demographics are changing drastically. The article linked below shows some inside on this topic, including statistics from ASAE.

The Graying of Associations

The question you need to ask your organization is what are you doing to bring in the new younger generation members? If you are not putting any focus on it, then your membership will dwindle.

Sharing Documents Across the Country

I recently had communication with a few association executives asking about options to share meeting minutes, agendas, bylaws and more with board members across the country. I thought I would share some of our results that are FREE plus a couple other options.

A great option for sharing documents like this included Google Docs and Dropbox. Both are great options and provide the service for free. If you need a few more options like milestones and timelines then you may want to consider the services of Basecamp. Its simple and the service is relatively inexpensive. Check them all out and let us know what you think. If you have something you prefer, please let us know.

Remarkable Associations Don’t Come Easy

In my thirty-five years of experience with association management, I’ve been exposed to nearly every situation that an organization can experience. Association management reminds me of a story I once heard ...

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