Does Your Association Need a Brand Refresh?

An article in the September 2011 ASAE Marketing Insights asked the question, "Does Your Association Need a Brand Refresh?" This got me thinking about our association clients and how often they have had a "brand refresh." Often enough associations don't take this consideration into their Strategic Plan. How often have you looked at an association logo or tagline and thought, "how 1970's?" If you association hasn't looked at a brand refresh in the last 20 plus years, it's probably time that you do.

If you are looking at this "brand refresh" check out the ASAE article for a great guide to get started on your next refresh.

ASAE Marketing Insight Article: Does Your Association Need a Brand Refresh?