I thought I would share a quick idea i received from the ASAE 199 Ideas...
Hard benefits are things like education, publications, and legislative representation. Soft benefits, or “affinity programs,” offer a personal perk such as a hotel room discount or low-interest credit card. A prospective member generally doesn’t make the decision to join an association based on the desirability of its affinity programs unless they’re unavailable (or not as affordable) somewhere else. Still, while a prospect may not become a member simply to gain access to, say, car rental or credit card discounts, once people do join, they may be more satisfied members because of the affinity programs.
Perhaps we should all evaluate our organizations benefits and ask ourselves if we are trying to get members to join because of "soft" benefits.
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